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  • Vision can impact learning and performance, grades, self-esteem, & more
    With the school year right around the corner, your kids will have classes, projects, and homework to complete every day. You’ve done a great job preparing them with everything they Read more
  • How You Can Beat Screen Fatigue
    When was the last time you looked at a device screen? Chances are you’re doing it right now. In today’s world, people spend hours in front of their computers and Read more
  • Win 2 Tickets to the #IowaStateFair
    Butter cow, corn dogs and cheese curds, biggest bull, eggs on a stick, horse shows, concerts... Don't forget to comment on the original Facebook giveaway post here: http://bit.ly/2OwZsUN for an entry Read more
  • Want to cut that night-time sugar craving?
    Turn off your devices. A new study demonstrates that just one hour of exposure to blue light at night -- the kind of light produced by the screens of our many Read more
  • Back to School!
    It seems as though summer just began and already it’s nearly time to get ready to go back to school.  Have you scheduled your child’s annual eye exam yet? If not, Read more
  • Why is it Getting Harder to Read?
    Does it seem like squinting is much more commonplace for you nowadays? Maybe you even feel like print is getting smaller…unfortunately, that’s probably not really the case. More than likely, Read more
  • Dry Eyes & Contact Lenses
    July is national dry eye awareness month.  For many with vision problems, contact lenses are an ideal solution. They offer an uninhibited range of vision and have progressed so much in Read more
  • July Promo
    NW77th and Erkers 1879 with 15% off!  NW77th offers trendy styles and fun colors, and Erkers 1879 brings their history into the detail of the frames with classic shapes. Read more
  • Tomorrow is #NationalSunglassesDay
    To prevent UV-related eye damage, sunglasses should become part of each day’s “out-the-door” routine. Need a new pair? Check out your options at Urban Eyecare & Eyewear.  Make UV protection a Read more
  • What is an optomap image?
    Getting an optomap image is fast, painless and comfortable. Nothing touches your eye at any time, and it is even suitable for the whole family. To have the exam, you Read more
  • Bellinger Sale
    For the month of June, we will be celebrating one of our newer lines, Bellinger. This frame line is from Denmark, offering high quality materials and a unique selection of Read more
  • June is Cataract Awareness Month
    June is Cataract Awareness Month. According to Prevent Blindness America, cataracts are the leading cause of blindness in the world. There are close to 22.3 million Americans age 40 and Read more
  • Is Your Computer Screen Hurting Your Vision?
    Desktops, laptops, iPads and tablets, smartphones… as the advent of technology has become even more prevalent in people’s everyday lives, we’re starting to see more and more how it affects Read more
  • Eye Color: How Does it Affect Your Eye Health?
    It’s fun to think about what eye color you would like to have if you could choose, but did you know that your eye color may actually affect your vision?  While Read more
  • What does polarized mean?
    Polarized sunglasses are specialized eyewear designed to reduce glare from surfaces such as water, snow, and glass. Not only will polarized lenses eliminate glare, offer UV protection, and reduce eye Read more
  • May Promotion (offer ends 5/31/19)
    As a special treat, ALL sunglasses are 50% off!!   Prescription and non-prescription available.How are you protecting your eyes from the harmful UV radiation? *See Optical for details, not able to combine Read more